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3 Co-Marketing Considerations For Small Business Partnering With Local Non-Profits

3 Co-Marketing Considerations For Small Business Partnering With Local Non-Profits

by Merit | Apr 28, 2022 | Uncategorized

Having owned and operated local lingerie stores in two communities outside Boston, I know that independent bookstores (like all local businesses) are in the heart of local communities, very engaged with local stakeholders, and active in the community in various ways....
In encouraging news for local bookstores: Amazon closing its physical bookstores.

In encouraging news for local bookstores: Amazon closing its physical bookstores.

by Merit | Mar 9, 2022 | Cause Marketing, SME Topics, Uncategorized

Amazon is closing its physical book stores and here’s why it’s a good thing for ordinary consumers like you and me. Last week, Amazon announced that it will be closing physical bookstores, “Amazon 4-Star” locations and pop-up mall kiosks.  For many years,...
10 best practices for local businesses supporting community nonprofits + a free Excel tracking template

10 best practices for local businesses supporting community nonprofits + a free Excel tracking template

by Merit | Nov 3, 2021 | Cause Marketing, SME Topics, Uncategorized

1. NO NEED TO LEARN THE HARD WAY In the early 2000s, I started two lingerie stores north of Boston, MA. They were located in vibrant communities with lots of wonderful nonprofits doing important community work for worthy causes. The nonprofits were supported in part...
8 QUESTIONS A BUSINESS OWNER SHOULD ASK NONPROFITS WHEN CONSIDERING A CONTRIBUTION

8 QUESTIONS A BUSINESS OWNER SHOULD ASK NONPROFITS WHEN CONSIDERING A CONTRIBUTION

by Merit | Jun 23, 2021 | Cause Marketing

You, as most small and even medium-sized business owners, can’t be Mackenzie Scotts, donate billions to U.S. non-profits and receive national mega-attention and goodwill. In Medium[1], Scott wrote however, that the focus should not be on her, but rather, on...
IS CORPORATE SOCIAL RESPONSIBILITY FOR SMALL BUSINESS OWNERS?

IS CORPORATE SOCIAL RESPONSIBILITY FOR SMALL BUSINESS OWNERS?

by Merit | Jun 23, 2021 | Cause Marketing

Mackenzie Scott (Jeff Bezos´ex) can donate billions to U.S. non-profits and receive national mega-attention and goodwill. She prefers the focus to be on community-focused non-profits and infrastructure organizations supporting them, rather than on her, however. The...

Recent Posts

  • 3 Co-Marketing Considerations For Small Business Partnering With Local Non-Profits
  • In encouraging news for local bookstores: Amazon closing its physical bookstores.
  • 10 best practices for local businesses supporting community nonprofits + a free Excel tracking template
  • 8 QUESTIONS A BUSINESS OWNER SHOULD ASK NONPROFITS WHEN CONSIDERING A CONTRIBUTION
  • IS CORPORATE SOCIAL RESPONSIBILITY FOR SMALL BUSINESS OWNERS?
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