by Merit | Apr 28, 2022 | Uncategorized
Having owned and operated local lingerie stores in two communities outside Boston, I know that independent bookstores (like all local businesses) are in the heart of local communities, very engaged with local stakeholders, and active in the community in various ways....
by Merit | Mar 9, 2022 | Cause Marketing, SME Topics, Uncategorized
Amazon is closing its physical book stores and here’s why it’s a good thing for ordinary consumers like you and me. Last week, Amazon announced that it will be closing physical bookstores, “Amazon 4-Star” locations and pop-up mall kiosks. For many years,...
by Merit | Nov 3, 2021 | Cause Marketing, SME Topics, Uncategorized
1. NO NEED TO LEARN THE HARD WAY In the early 2000s, I started two lingerie stores north of Boston, MA. They were located in vibrant communities with lots of wonderful nonprofits doing important community work for worthy causes. The nonprofits were supported in part...
by Merit | Jun 23, 2021 | Cause Marketing
You, as most small and even medium-sized business owners, can’t be Mackenzie Scotts, donate billions to U.S. non-profits and receive national mega-attention and goodwill. In Medium[1], Scott wrote however, that the focus should not be on her, but rather, on...
by Merit | Jun 23, 2021 | Cause Marketing
Mackenzie Scott (Jeff Bezos´ex) can donate billions to U.S. non-profits and receive national mega-attention and goodwill. She prefers the focus to be on community-focused non-profits and infrastructure organizations supporting them, rather than on her, however. The...
